The Conversational Relevance™ of Hotel Brands

Our goal was to better understand how people select hotels in the United States. Knowing that these factors vary significantly based on populations and type of travel, we differentiated conversations based on leisure vs. business travel and those traveling with and without children.

Conversational Relevance™ about the following:

  • Four Seasons
  • Ritz-Carlton
  • Marriott
  • Hilton
  • Hyatt
  • Radisson
  • Wyndham
  • Best Western
  • Holiday Inn
  • Sheraton