“ In theory, there is no difference between theory and practice. In practice, there is.” ― Yogi Berra
Cleve brings both a global perspective and a background in integrated marketing to the table. Cleve’s advertising agency background has given him firsthand exposure to the rapid societal change that has impacted communications strategy and to technological advancements that dramatically impacting marketing. Prior to joining Brodeur in 2008, Cleve was corporate EVP of DDB worldwide where he led a number of integrated global accounts, including Pepsi, and headed-up client development globally. Through his work with large number of integrated disciplines, he understands what it takes to make a campaign globally relevant and how to create a suite of services most relevant to the client’s marketing and communications goals. To share his expertise from around the world, Cleve wrote New Business Lessons from Madison Avenue a book on business development, which was published in the U.S. and Japan. He has a BA from NYU and an MBA from Columbia and serves on a number of nonprofit boards. A little fun fact. Cleve’s global assignments have taken him to 66 countries, but he has never been to Las Vegas. A fourth-generation New Yorker, Cleve loves the city because of its international diversity and endless energy.