“Make yourself necessary to somebody.” - Ralph Waldo Emerson
Christine has been a communications professional for over 25 years helping clients navigate seas of competitive sameness by providing experience-based strategic counsel, creative messaging and execution, and a detailed approach to organizing work that keeps activity moving and results flowing. Guided by the firm’s Relevance methodology, Christine’s client interactions include a lot of questions: who? what? where? why? and most importantly will this activity or program change behavior and help clients blast through daily noise while creating an emotional connection with target audiences. Client outcomes have included everything from broadening media coverage to dramatically increasing third party validation to achieving desired exit strategies such as successful IPOS. Christine’s mix of corporate marketing and agency experience means she understands the specific challenges and job responsibilities of her day-to-day client contacts and can quickly assess what’s relevant and important to the client on any given day. She has represented hundreds of clients in markets such as technology, higher education, non-profit and professional services.With two teenagers and both parents working full-time, Christine is most passionate about achieving work-life balance. Excelling at this requires dedication to the cause and thoughtful planning – two skills she pursues relentlessly at home and at work. Christine strives to bring calm to any situation, which is greatly influenced by her yoga practice, and to respond to client requests with speed and agility, which is also how she skis the White Mountains of New Hampshire.