Reframing a revered Fortune 500 company for the 21-century

A Fortune 500 company born in the 19th used to be known for its bakeware and other consumer products despite its modern-day advanced engineering and technological accomplishments. For the past sixteen years, we have executed a multi-pronged media strategy designed to position and enhance the company that is a constantly evolving innovator meeting changing customer and market needs.
The Brodeur team secured strategic, national feature coverage that tells the story of how its new glass innovations are transforming consumer technologies in the mobile age. The coverage prominently features the CEO and other C-level executives, positioning them as thought leaders in technology and global business markets.
Today, no one thinks of the company as the bakeware company anymore. They are universally perceived as glass technology pioneers leading us into the next century.