Communications Game-Changer: Millennial-Led ‘Tribes’ Emerge as Social-Experience Sharers
Check out our latest Relevance Feature in Bulldog Reporter!
Study: How Different Generations Join Online Tribes
Check out our latest feature in PR Week!
‘Tribes’ change the game for marketers
Brodeur Partners reveals relevance drivers for formation and composition of new consumer communities BOSTON, Dec. 14, 2016 – Shared experiences – more than interests, geographies or professions – spur the formation of modern-day communities, or tribes. And optimistic millennials, often fueled by social networks, are quickest to join tribes, likely to make themselves resilient in this anxious era. These are two of the key findings in Brodeur Partners’ new research on tribes, part of the firm’s ongoing exploration into relevance. […]
PR Week: Why branding can’t save higher education
Brodeur Partners Chairman, John Brodeur, wrote an opinion piece in PR Week about how universities and colleges that rely solely on traditional branding and marketing will be disappointed.
Brodeur Partners wins three national marketing awards
Brodeur Partners this week won three awards from the Business Marketing Association for client campaigns spotlighting Hankook Tire, commercial property insurer FM Global and Internet provider HughesNet.