News

  • Maintain Relevance By Keeping Inclusion In Mind During A Crisis

    The novel coronavirus that causes COVID-19 has proved to be an equal opportunity offender, and no community is exempt. Many corporations, small businesses and nonprofits are shifting their conversation from “sustainability” to “survivability” as predictable doors are forced closed and routine events are canceled. This leaves many people feeling vulnerable. As major brands grapple with how to authentically respond to the needs of their key stakeholders, they may be finding that these audiences are not homogenous — and that their […]

  • Crisis Communication Strategy (The Business of Marketing in the COVID-19 Age)

    A special session brought to you by the ANA’s B2B Committee leaders. This session is designed to provide insight on actions B2B companies should be considering as they work through their crisis operations and communications amid the Covid-19 crisis. As in all crisis environments, there are certain basics that need to be addressed. However, Covid-19 presents at least three unique challenges: personal physical risk prolonged uncertainty, and immediate social distancing. These three factors will require significant and perhaps even permanent […]

  • ‘Why Every Human Should Leave the Planet’

    A Brodeur Space Group Webinar with former NASA Astronaut Michael López-Alegría   “The fact that you are there is kind of mind-boggling. You feel that you need to pinch yourself… because it is such a rare experience, and no degree of education or preparation can get you ready for what it really looks like or feels like.” – Former NASA Astronaut Michael López-Alegría in The Overview Effect: Space Exploration and Human Evolution Most of us experience our world at human scale…you […]

  • Brodeur Partners Announces Data-Driven Diagnostic – Active Purpose (AP) – to Help B2B Companies Meet the Increasing Demands on CSR-Sustainability in Supply Chains

    Brodeur Partners Announces Data-Driven Diagnostic – Active Purpose (AP) – to Help B2B Companies Meet the Increasing Demands on CSR-Sustainability in Supply Chains Brodeur Partners today announced Active Purpose (AP), a data-driven diagnostic aimed at helping B2B organizations step-change their CSR-Sustainability communications and reporting efforts.  The proprietary offering will also include a series of benchmarking research reports supported by a strategic academic partnership with Baruch College’s Weissman Center for International Business, and its annual CSR-Sustainability MonitorÒ.  Brodeur’s first benchmarking research […]

  • FREE WEBINAR MARCH 19, 2020: ‘Why Every Human Should Leave the Planet’

    A conversation with  former NASA Astronaut Michael López-Alegría and ‘Overview Effect’ author Frank White BREAKING NEWS: You’re invited to participate in a unique, free webinar experience: hearing a NASA astronaut describe firsthand the profound changes –in identity, awareness, and worldview – that occur when contemplating the Earth from space. Michael López-Alegría believes that everyone should have a chance to experience this “Overview Effect” because the resulting shift in perspective just might make the world a better place. Michael will join author […]