News

  • CREATING RELEVANCE IN A TIME OF UNCERTAINTY

    Sign-up below to be notified when the book is available for purchase. Introducing Brodeur CEO Andrea Coville’s latest book, Creating Relevance in a Time of Uncertainty. Coville’s focus is on helping you create Relevance in our current moment of uncertainty caused by the pandemic, social unrest, and ever-increasing technological change. She lays out, in step-by-step fashion, what you need to do and how to do it. And Coville also provides numerous case studies‚ÄĒprofiling large global companies, smaller firms, nonprofits, and […]

  • Relevance Research Published in Connect Magazines and Paperbilities

    Brodeur’s latest Relevance Research¬†has been featured in both Connect Magazine and Paperbilities. Our CEO, Andy Coville, participated in a Q&A for Paperbilities on the topic of Relevance and values amid COVID-19.¬† You can find the full Q&A in Paperbilities here. Connect Magazine can be found here.¬† ¬†

  • Mind the Gap – A Conversation with Author and Space Philosopher Frank White

    Brodeur Senior Consultant Frank White featured on Better Satellite World’s podcast, “Mind the Gap – A Conversation with Author and Space Philosopher Frank White.”¬†

  • Maintain Relevance By Keeping Inclusion In Mind During A Crisis

    The novel coronavirus that causes COVID-19 has proved to be an equal opportunity offender, and no community is exempt. Many corporations, small businesses and nonprofits are shifting their conversation from ‚Äúsustainability‚ÄĚ to ‚Äúsurvivability‚ÄĚ as predictable doors are forced closed and routine events are canceled. This leaves many people feeling vulnerable. As major brands grapple with how to authentically respond to the needs of their key stakeholders, they may be finding that these audiences are not homogenous ‚ÄĒ and that their […]

  • Crisis Communication Strategy (The Business of Marketing in the COVID-19 Age)

    A special session brought to you by the ANA’s B2B Committee leaders. This session is designed to provide insight on actions B2B companies should be considering as they work through their crisis operations and communications amid the Covid-19 crisis. As in all crisis environments, there are certain basics that need to be addressed. However, Covid-19 presents at least three unique challenges: personal physical risk prolonged uncertainty, and immediate social distancing. These three factors will require significant and perhaps even permanent […]