When something is truly relevant, we move from passive to active. From indifferent to passionate. When we experience something relevant we don’t just sit there. We take notice. We engage. We act. See how we created Relevance for others.
Changing Course: Transforming an Iconic Fundraiser into a Virtual Event Amid a Pandemic
A fundraising walk for one of the most prominent charities in the U.S. has been a signature event in the New England region for over 33 years. The iconic Walk usually attracts participants with brightly colored balloons, cheering volunteers, and an army of individuals walking for a common cause: to conquer cancer, together.
Samsonite: Socially Relevant
Most of us had a lot of time to think during the global pandemic caused by COVID-19. We thought about our health, of course, and keeping our families, friends, and loved ones safe. And a great many of us also pondered what is truly important to us, as we spent our days in virtual lockdown, in a new world where it was hard to separate one day from another.
Kampgrounds of America: Change is Hard
The Challenge “A body at rest will remain at rest, and a body in motion will remain in motion, unless it is acted on by an external force.” Things will not start, stop, or alter direction by themselves. In other words, nothing changes unless it is forced to. Pushing a marble down an incline doesn’t take much effort. Moving a boulder uphill requires a lot. But in either case, effort is required. Why are we talking about physics? That’s simple. […]
Simmons University: Letting the World Know You Are Something It Wants
There are 4,300 colleges and universities in the U.S. alone, and while Millennials are the largest generation that has ever lived, most of them are done with their education. While it is true that they are now having kids of their own, most of those children— the grandchildren of the Baby Boomers—won’t be enrolling in a place of higher education for at least another decade.
Hankook Tire: Making Sure You’re Seen as Unique
What do you do when most people already see you as a commodity? How can you differentiate yourself? That is the challenge Hankook Tire America Corp., the Nashville-based subsidiary of Hankook & Company Co., Ltd. group of South Korea ($5.9 billion in revenues), is facing as it tries to grow sales in the United States.