Ocean Conservancy: A Fresh Take on Engagment

How do you make something that is so big – the ocean – small enough for people to care about it?  Brodeur Partners worked with Ocean Conservancy to rethink how it approached consumer and donor engagement on keeping the oceans clean.  They key was linking ocean health to our personal health – the food we eat, the water we drink and the air we breathe.  By making it personal, we made ocean health, and the Ocean Conservancy, more relevant.