Discussion on harnessing social media for social change

Famed Political and Social Media Strategist Joe Trippi to Headline June 29 Event to be held at Georgetown’s McDonough School of Business


Author, political strategist, and social media guru Joe Trippi will address what’s next for social media in a world where it is transforming relationships, businesses, and even nations during the discussion “No More Always-Done-It-This-Way: Social Media = Social Change.”

The event is sponsored by the Global Social Enterprise Initiative at Georgetown University’s McDonough School of Business and Brodeur Partners, a strategic communications consultancy.

Trippi will lead a panel of non-profit, business, and student leaders exploring how the power of social media can bring about meaningful and sustainable social change. “We’ll try to figure out together how the Davids of this world can use the slingshot of social media to slay Goliaths who can create resistance, inertia, and hopelessness,” Trippi said.

The panelists include Katya Andresen, COO of Network for Good; Paul Meyer, co-founder, chairman, and president of Voxvia, Inc.; and Josh Nesbit, CEO of Medic Mobile. The session will be moderated by Rob Gould, executive vice president at Brodeur Partners and senior strategist for Brodeur ShiftPositive, and Bill Novelli, distinguished professor of the practice at Georgetown University’s McDonough School of Business, founder of the Global Social Enterprise Initiative, and former CEO of AARP.

Wednesday, June 29, 2011, 4:30 to 5:30 p.m., followed by a reception

Georgetown University McDonough School of Business
37th & O Streets, NW
Rafik B. Hariri Building, Fisher Colloquium
Washington, D.C.

Participants should register online at http://socialmedia-socialchange.eventbrite.com. Seats are limited.

Media interested in covering the event should contact Teresa Mannix, director of media relations, at (202) 687-4080 or tmm53@georgetown.edu.

As founder and president of Trippi and Associates, Joe Trippi is one of the most sought-after political strategists and an enduring figure on the presidential campaign circuit. He worked for Ted Kennedy, Walter Mondale, and Gary Hart, and turned Howard Dean into an unlikely front runner in 2004. A former Silicon Valley consultant, Trippi was the first political operative to appreciate and then realize the potential of the Internet. That experience resulted in his book, The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything. The strategy, tactics, and tools he created in 2004 have become the foundation for many of today’s most successful campaigns.

Katya Andresen is chief operating officer of the leading online charitable resource Network for Good, as well as a speaker, author, and blogger about non-profit marketing, fundraising, online outreach, and social media. She is the author of the book Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and a contributor so several other books. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007, and she has since become one of its regular columnists.

Paul Meyer is co-founder, chairman, and president of Voxiva, a global pioneer in delivering interactive mobile health services. His previous positions include co-founder of IPKO, senior fellow at the Markle Foundation, chief operating officer of Endeavor, and working for the International Rescue Committee developing technology tools to reunify children separated from their parents in refugee crises in West Africa and the Balkans. He worked on the 1992 Clinton campaign and served as a presidential speechwriter from 1992 to 1995. MIT’s Technology Review Magazine named him a Technology Pioneer and their 2003 Humanitarian of the Year.

Josh Nesbit is the CEO of Medic Mobile, a non-profit company using mobile technology to create connected, coordinated health systems that save more lives that operates in 13 countries around the world. As an international health and bioethics student at Stanford University, his research focused on access to pediatric HIV/AIDS treatment. Nesbit was named by Devex as one of 40 Under 40 Leaders in International Development and received the Truman Award for Innovation from the Society for International Development.

About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business is a premier business school located at the center of world politics and business in Washington, D.C. Some 1,400 undergraduates, 1,000 MBA students, and 500 participants in executive education programs study business with an intensive focus on leadership and a global perspective. Founded in 1957, the business school today resides in the new Rafik B. Hariri Building, a state-of-the-art facility that blends the tradition of Georgetown University with forward-thinking functionality. For more information about Georgetown’s McDonough School of Business, visit http://msb.georgetown.edu.

About the Global Social Enterprise Initiative
The Global Social Enterprise Initiative at Georgetown University’s McDonough School of Business aims to prepare current and future leaders to make responsible management decisions that create both economic and social value. It engages corporate, nonprofit, government, and other stakeholders to advance the understanding of social enterprise. Learn more at http://socialenterprise.georgetown.edu.

About Brodeur Partners
Brodeur Partners is a strategic communications company that helps organizations become and remain relevant in a complicated world. Headquartered in Boston, the company has five U.S. offices and operates in 33 countries globally. It is differentiated by its focus on Relevance, behavioral change and ability to bring a discipline-agnostic approach to its non-profit, consumer and business-to-business clients. Visit the new website at www.brodeur.com.