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Introducing Brodeur CEO Andrea Coville’s latest book, Creating Relevance in a Time of Uncertainty. Coville’s focus is on helping you create Relevance in our current moment of uncertainty caused by the pandemic, social unrest, and ever-increasing technological change. She lays out, in step-by-step fashion, what you need to do and how to do it. And Coville also provides numerous case studies—profiling large global companies, smaller firms, nonprofits, and universities—who have created Relevance successfully.
It has never been more difficult to get people to listen to what you have to say. Coville explains why you have to create deep, lasting, and mutually satisfying relationships with the people who keep you in business—and then she shows you how to do it.
By the time you are done reading, you will have a series of strategies that have been proven to work when it comes to changing minds and behavior, strategies that will help you stay ahead of the competition.