Industry group recognizes high-performing campaigns drawing on agency’s relevance strategy
BOSTON, May 6, 2016 — Brodeur Partners this week won three awards from the Business Marketing Association for client campaigns spotlighting Hankook Tire, commercial property insurer FM Global and Internet provider HughesNet.
The BMA’s B2 Awards program recognizes business-to-business marketers for excellence in branding, customer marketing, e-business, new media, product introductions and more. For Brodeur, the common thread was supporting clients’ business performance by helping them become more relevant.
“This award program recognizes business marketers who exhibit excellence in results, not just great creative,” said Michael Palmer, general manager of the BMA. “The entrants have to demonstrate how they have moved the business forward in a meaningful and measurable way.”
Brodeur was recognized for:
- “Hankook Tire Kicks it into High Gear with Championship Program.” Winner, Corporate Communication Campaign, US or Global.
- FM Global “Resilient Performance.” Award of Excellence, Corporate Branding Campaign, US or Global.
- HughesNet “Taking STEM to Main Streets and Back Roads.” Award of Excellence, Corporate Community Relations Program.
“We love doing great work for our clients, it’s why we come to work every day,” said Brodeur Partners CEO Andrea Coville, author of Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition. “We’re especially grateful when our peers recognize our contribution. It’s clear that both our clients and our industry are seeing the value of a systematic, scientific and strategic approach to making companies relevant.”