Brodeur Blog

b2b market research

Welcome to the Brodeur Blog, home to our company thought leaders and innovators. We hope to share a glimpse into the minds behind our company and the Relevance Brand.

  • Marketers: Have you found your tribe yet?

    Andrea Coville, January 2017 For communications pros, it’s the challenge of our time: getting people’s attention, resonating once we’ve got it, and making the connection meaningful enough to change our audience’s behavior. We call that being relevant. And it’s harder to do than ever. That’s because our audiences – the people we wish would love our brands, products, candidates and causes – are under siege: they’re typically bombarded with 5,000 emails, ads, tweets, etc., every day. A classic practice for connecting […]

  • The ‘post-truth’ lie

    The truth does matter. It’s absolutely necessary to make someone buy into your brand, product, candidate or cause. Without it, you get nowhere, at least not in a sustainable way.

  • His doodling got kind of serious

    Who among us hasn’t had a humble passion? But how many of those passions could have been global businesses? Learn what makes this doodler relevant in the global economy.

  • Give politics a little dose of the social media silent treatment

    Here’s some timeless advice from Thomas Jefferson, who never had a Facebook page but who knew a little about political brawling: “I never considered a difference of opinion in politics, in religion, in philosophy, as cause for withdrawing from a friend.”

  • To Communicate Persuasively, Talk in Threes

    Threes work. There’s overwhelming evidence that all things being equal, three is the optimal number for just about everything, particularly storytelling.