Brodeur Blog

b2b market research

Welcome to the Brodeur Blog, home to our company thought leaders and innovators. We hope to share a glimpse into the minds behind our company and the Relevance Brand.

  • Memorable Experiences

    We are moving from a world of customer satisfaction to one of customer experiences. But true customer experience has to be memorable. And that’s not easy.

  • MIT to reward … disobedience?

    MIT, one of the jewels of Cambridge, just across the river from Brodeur Partners headquarters, is calling for nominees for a first-ever $250,000 cash prize for “responsible disobedience.” Now this could be interesting.

  • Sick of toxic dialogue? So is Google

    If you’ve spent any time on the Internet since, say, the presidential primary season, you’ve probably had the stomach ache that comes with watching nice people turn ugly or ugly people poison nice conversations. Perhaps you’ve tried to speak out on something deeply important to you only to be flamed by an idiot intent on derailing the dialogue. Google to the rescue.

  • It’s 2017. Have you found your ‘tribe’ yet?

    Our CEO, Andrea Coville, premiered as a “Guest Blogger” for CEO Magazine. Check out her article on Tribes.

  • The Power of the Paw

    As consumers become more disenchanted with advertisements and celebrity endorsements, brands look toward new social media influencers for authenticity and targeted branding. And what’s a better brand-endorser than one with four legs and a bushy tail?