Brodeur Blog

b2b market research

Welcome to the Brodeur Blog, home to our company thought leaders and innovators. We hope to share a glimpse into the minds behind our company and the Relevance Brand.

  • It’s Not Easy Being Green: Pressure High on ESG Practitioners at GreenBiz22

    GreenBiz22 was a clear indication that professionals are ready to be back together, in person, and that ESG has never been more important than it is at this moment.

  • 2022 will be the ‘Year of Accountability’

    Angela Collins, December 2021 Consider these recommendations for approaching fresh DE&I goals in the year ahead. What a year it’s been: a pandemic, a lockdown, record unemployment, continued racial reckoning, protests, an attack on the capital, inflation, an expanding wealth gap, an abortion rights struggle and fraying civil discourse. All of it prompts every American to reflect on who we are in this society, where we fit, and with whom we want to associate. In the meantime, everyone’s weighing in […]

  • Stuck on messaging? Start by asking, ‘Who cares?’

    Steve McGrath, December 2021 Messaging can be tough, and it’s easy to get stuck. Whether you’re working on a company introduction, product launch, or messaging revamp, I suggest you can blow through writer’s block by writing these eight letters across the whiteboard: WHO CARES? The answer, very often, is no one outside that room. Consumers and business buyers are busy. Unless you’re one of the very hottest brands, they don’t automatically care about your business, your new product or your […]

  • ‘O Say Can You See’ Yourself in America?

    Angela Collins, January 2021 DEI and the Biden-Harris Administration The Georgia Senate run-off elections have placed an increasingly scrutinizing eye on diversity in America, and how businesses and communities respond. The state of Georgia is selecting its representatives against the backdrop of demands from the previous administration to erode and invalidate the legitimacy and will of voters of color. One philosophical pillar and cornerstone of this democratic experiment we call America persists: can you see yourself in America? As a new […]

  • Why We Must Go

    Frank White, October 2020   The question is no longer if humanity should expand into other parts of the solar system, but only how we undertake this critical migration. We have to do it right and we need to do it soon. We must be clear in doing so that some of us will be leaving planet Earth, but we are not leaving it behind. We must also be clear that we are doing so to save our beautiful, wonderful […]