Brodeur Blog

b2b market research

Welcome to the Brodeur Blog, home to our company thought leaders and innovators. We hope to share a glimpse into the minds behind our company and the Relevance Brand.

  • Nine ways to launch a stellar space brand

    As with computing and internet businesses, only the strong will survive. A key facet of strength is having an identity that investors, customers and the public can instantly grasp. Too many great companies toil in obscurity of their own making while waiting for their genius to be discovered. They eventually lose their lunch money to latecomers who communicate better.

  • Americans support entrepreneurs in space

    Steve McGrath, October 2017 But want improvements on Earth Space, once the government’s exclusive domain, today poses one of the most exciting economic, scientific and humanistic opportunities for the private sector in decades. Investors are pouring money into small satellites, launch vehicles and space tourism plans. Yet, as with other new technologies, the average American has a lot to learn about business in space. And hungry entrepreneurs need to understand what he or she is thinking. To find out, the […]

  • Alexa is our Hero

    We at Brodeur Partners are honored to call Alexa our Walk Hero. She’s a major reason we do the Jimmy Fund Walk, and why you should, too. 

  • Memorable Experiences

    We are moving from a world of customer satisfaction to one of customer experiences. But true customer experience has to be memorable. And that’s not easy.

  • MIT to reward … disobedience?

    MIT, one of the jewels of Cambridge, just across the river from Brodeur Partners headquarters, is calling for nominees for a first-ever $250,000 cash prize for “responsible disobedience.” Now this could be interesting.