Brodeur Blog

b2b market research

Welcome to the Brodeur Blog, home to our company thought leaders and innovators. We hope to share a glimpse into the minds behind our company and the Relevance Brand.

  • Why We Must Go

    Frank White, October 2020   The question is no longer if humanity should expand into other parts of the solar system, but only how we undertake this critical migration. We have to do it right and we need to do it soon. We must be clear in doing so that some of us will be leaving planet Earth, but we are not leaving it behind. We must also be clear that we are doing so to save our beautiful, wonderful […]

  • Directions and Disruptions in Higher Education

    INTRODUCTION In March 2019, news broke of “Operation Varsity Blues,” an investigation led by the U.S. Attorney’s office in Massachusetts which resulted in charges against 53 individuals, mostly parents who had paid to gain an advantage for their sons or daughters applying to selective colleges. The news attracted a great deal of media coverage and public attention and led to a national discussion of the fairness of the admissions process and the criteria used by admissions offices. The following are […]

  • Why authenticity is crucial for diversity and inclusion initiatives

    Angela Hayes, January 2020  Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. The question is pretty much settled: Diversity and inclusion are good for business. The results are being documented in marketing, sales, recruitment, retention, innovation, productivity, morale and bottom-line performance. Unfortunately, missteps are alarmingly common in new diversity and inclusion initiatives, presenting unique brand risk. The fatal flaw in these initiatives? […]

  • How and why B2B companies must embrace CSR

    Scott Beaudoin, December 2019  It’s marketing 101 for consumer companies: What you stand for is as important as what you sell. One in three consumers choose brands based on their social and environmental impact, a rate that’s probably climbing. When a consumer company’s values align with its customers’ values, it’s good for business. Patagonia, the quintessential purpose-led success story, declares, “We’re in business to save our home planet.” When brand values don’t entirely mesh with consumers’ values, a brand can […]

  • From brands to the ballot box—defying hackers and trolls

    It seems that not a week goes by without an announcement by some large institution that its data has been compromised. Most know about hacks at major megabrands like eBay, Equifax, Target and Uber. But the challenges from hackers and trolls don’t stop there. Today they even target our political and election process.