American Cancer Society: Creating a Community

When the American Cancer Society was looking to regain relevance with women over 35, they turned to Brodeur Partners. Our rebranding of ACS as “The Official Sponsor of Birthdays” not only helped them reconnect with many new audience segments, it became a rallying cry for survivors and caregivers across the country. At its height, “More Birthdays” content was reaching and engaging over one million people every week. The campaign earned top awards such as, “Reputation and Brand Management campaign of the Year” and “Best Integrated Communications Campaign” of the year.