Wisdom and impatience spawns the Patient Wisdom community
The Ah-ha:
Through our ongoing Open Eyes/Open Ears™ program (literally a nonstop, insight-generating engine that puts our clients and us in close, continuous touch with hundreds of “regular people”) we learned that more than 50 million patients, friends and relatives were sharing information and experiences about healthcare in grassroots, often shoestring, online communities.
Through our ongoing Open Eyes/Open Ears™ program (literally a nonstop, insight-generating engine that puts our clients and us in close, continuous touch with hundreds of “regular people”) we learned that more than 50 million patients, friends and relatives were sharing information and experiences about healthcare in grassroots, often shoestring, online communities.
The Zag:
Borrowing a few plays from Facebook, MySpace and LinkedIn, Brodeur Partners built and launched Patient Wisdom™; an advanced but easy-to-navigate online community platform that lets healthcare consumers and professionals all over the world find one another, exchange insights and information and create new ways to learn from each other.
Borrowing a few plays from Facebook, MySpace and LinkedIn, Brodeur Partners built and launched Patient Wisdom™; an advanced but easy-to-navigate online community platform that lets healthcare consumers and professionals all over the world find one another, exchange insights and information and create new ways to learn from each other.
The Point:
Staying open to new ideas – and, in this case, new combinations of existing ideas – and being willing to move quickly has put a unique and powerful medium at the disposal of patients, doctors, healthcare institutions, and, yes, our clients.
Staying open to new ideas – and, in this case, new combinations of existing ideas – and being willing to move quickly has put a unique and powerful medium at the disposal of patients, doctors, healthcare institutions, and, yes, our clients.