“The difficulty lies not so much in developing new ideas as in escaping from old ones.”— John Maynard Keynes
Mike believes that curiosity fuels creativity. He enjoys the challenge of breaking down a tough business or communications problem and finding creative solutions that will help reinforce a brand’s relevance to its audience. As a 20+ year veteran of Brodeur Partners, Mike has had the opportunity to touch dozens of different client businesses and sectors—from newly invented brands to global icons that are household names.
Mike provides overall creative strategy for Brodeur. He founded the agency’s Consumer practice and developed the Brodeur Relevance Lab ― a sensory, creative workshop that applies the principles of Relevance to help clients connect the dots about what makes their brand resonate with an audience. His teams campaigns have won numerous awards, including the prestigious Silver Anvils, PR Week, Sabre, CIPRA and Bell Ringers.
A confirmed non-selfie taker, Mike likes to point a camera at the rest of the world as he explores his amateur photography skills. He has a real interest in the cultural impact of technology on people and the way media is consumed and generated.