Absent an idea there is no strategy. And without a strategy there is no grounding for a campaign. Ideas are everything, but they don’t just happen. They require understanding, analysis, and insight. Recognizing this as a specific discipline that requires people with specific talents and skills, led to the creation of the Strategies Practice, a specialized team whose only mission is to foster understanding, generate insight, and create fresh ideas.

The Strategies Practice follows a methodology reflecting our belief that building strong brands requires insights into the consumer, the marketplace, and the brand.

First, we help clients reexamine and rediscover themselves. What are their core values to their customers? What could they be? What should they be? How well are they positioned to deliver/convey those values to customers and the marketplace? Second, we help clients better understand their customers. What makes them tick? How do we get their clocks in synch with our clients' (or vice versa)? Finally, we help clients break through the clutter that separates them and their brands from their target markets. What are the marketplace dynamics? What are the competitive environments? Where are there openings for us to forge an enduring bond between clients and customers?

Brodeur Strategies Group does this through three primary services. First, there are analytics, which consist of people, services, and tools that help clients identify, track, measure, and better understand their world. Second, there is strategy development. Working with clients and account teams, we design and implement structured programs that help clients align their goals, develop effective storylines, and internalize winning positioning and messaging strategies. Finally, there is New Media Strategies. The one thing we know about new media is that it is continually reinventing itself. Consequently, Brodeur has teams that identify, and sometimes develop, new tools and new media strategies that support, animate and help customers embrace the ideas and storylines.