We launched our company around the concept of relevance.
Our idea was simple: the best thing we can do for our clients is to help them become and stay relevant with the people that are most relevant to them.
To do that we continue to develop and refine our strategic planning platform and research methodology so we can better understand how things become and stay relevant in people’s lives.
We conduct ongoing primary and secondary research to gain new insights on how brands and ideas can become more relevant with customers, prospects and communities. Our hypothesis is if you’re relevant, you can influence behavior as well as opinion.
And that changing how people behave as well as how they think creates truly measurable results:
- The Conversational Relevance™ of Hotel brands – How do you choose a hotel? By the quality of service? The view? What your friends might think? How about the water pressure in the shower? We examined thousands of online conversations and discovered what really matters when it comes to making a hotel choice. The findings may surprise you.
- What Americans Value – We asked Americans to select among a list of things many people hold dear. Topping the list: caring for friends and family, personal health, and a loving relationship. But there was a curious twist when it came to looking at boomers and the affluent.
- The Compassionate, Happy, Upbeat American - The news is negative, but the American spirit is high. Despite common perceptions that individuals are cynical and disillusioned, when asked to self-identify, most Americans chose overwhelmingly positive labels- “compassionate” being first.
- 2012 Retail Relevance Top 10 – In a world that gives us the low, low prices of Wal-Mart and the sizzle of the Apple store, Amazon’s outright dominance in relevance is one of several interesting findings in our 2012 Retail Relevance Top 10 survey of shoppers on which retailers they find most relevant.
- Retail Relevance: GenY vs. Boomers – For Boomers, the ideal shopping experience is about getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience. This practicality divide is among the many discoveries in a new in-depth study on retail relevance in America.
- Relevance Dimensions 2011 – What makes an organization relevant? And why do people find some organizations more relevant than others? Do they connect to organizations in different ways? This is one of the early studies by Brodeur Partners exploring these and other dimensions of organizational and brand relevance.
- Relevance White Paper – Our foundational white paper outlining why being relevant is more important today than ever before.
For more information about our whitepapers, read some of the coverage our relevance studies have received.