Press Release
BRODEUR WORLDWIDE AND GEN3 PARTNERS CO-HOST OFFSHORING SEMINAR
Author Michael Treacy Dispels Myths, Discusses Role of Profits and Innovation
Boston - May 27, 2004 - Brodeur Worldwide, a unit of Omnicom Group (NYSE: OMC), and GEN3 Partners teamed up to host a two-hour breakfast seminar today at The Harvard Club in Boston entitled, “Offshoring: Which Shore is the Right Shore?” Attendees included clients of both firms, as well as local business, marketing and communications leaders, industry analysts, and media interested in the topic.
Featured speaker and business expert Michael Treacy keynoted on the same subject earlier in the month at Gartner Group’s Outsourcing Summit 2004 Conference in Las Vegas.
Of late, Offshoring and Outsourcing practices have raised highly-charged public concerns. Common indictments include: Is Offshoring killing huge numbers of U.S. jobs? Is Offshoring a choice of greedy companies to fatten profits? Can the U.S. keep its edge on innovation? Is this a short- or long-term crisis? Is Offshoring weakening our national competitiveness?
“Misconceptions surrounding Offshoring and Outsourcing abound, heightened by political agendas, a weakened economy, job losses, and close corporate scrutiny,” said John Brodeur, chairman, Brodeur Worldwide. “We wanted to bring interested parties together to get ahead of the issues.”
“Outsourcing is a long-term trend – bet on it. And Offshoring is a pendulum that will swing back and forth,” said Michael Treacy, chief strategist, GEN3 Partners, during the May 27 event. “The right mix of onshore and offshore, in-house and outsourced growth strategies are vital to U.S. employment levels, consumer demand and company performance. However, a critical touchstone that many have not yet grasped is innovation. Innovation cannot be offshored and must remain within U.S. borders. It holds a key to our country’s long-term success in global markets.”
About the Speaker
Michael Treacy has been helping companies achieve market leadership for more than 25 years. His first book, The Discipline of Market Leaders, was a New York Times bestseller; it outlines the principles of leadership in a competitive marketplace – focusing on an unmatched customer value proposition delivered through a unique operating model design. Mr. Treacy’s new book, Double Digit Growth, presents a common sense approach for achieving superior profitable growth. It is based on his last eight years of research and consulting.
Mr. Treacy is currently the chief strategist of GEN3 Partners. Prior to GEN3, Mr. Treacy founded and led a strategy consulting firm and was formerly a professor of management at the Sloan School of Management at the Massachusetts Institute of Technology (MIT). He received an engineering degree from the University of Toronto and his Ph.D. from MIT.
About GEN3 Partners
GEN3 Partners (www.gen3partners.com) is a R&D services firm that helps companies overcome key barriers to developing and commercializing product innovations. Based in Boston and St. Petersburg, Russia, the skilled team leaders at GEN3 use their global network of more than 7,000 scientists to provide expertise critical to solving technological problems, developing new products and services, and finding markets to launch them.
For additional information, companies can call 1.800.BRODEUR or send an email to info@brodeur.com. Founded in 1985, Brodeur (www.brodeur.com) is a leading strategic communications group with offices and partners around the world. Brodeur specializes in public relations, marketing and corporate communications in sectors such as technology, finance, health care and consumer. Brodeur is a recent PR Week Agency of the Year, part of Omnicom Group Inc. (NYSE: OMC), and is headquartered in Boston, Mass.
Contact
Tracey Collins
Mirror Group Consulting
970.352.0888
traceyanncollins@gmail.com