Five Key Ingredients to a successful Product Launch

Leading global communications expert shares best practices at next AMA event

(PHOENIX, Ariz., August 11, 2006)—Valley professionals who want to take their businesses to the next level through public relations should attend the next event for the American Marketing Association (AMA) Phoenix chapter. Thom Brodeur, one of the Valley’s top marketing professionals, will speak on how to use PR for a successful product or service launch. Thom is the VP of Business Development for Brodeur Worldwide, a global communications group that specializes in public relations, marketing and corporate communications.

Attendees can expect to learn a smart, five-step program on how to leverage PR as an anchor for their next product or service launch including how to create buzz and build influence.

When: Wednesday, August 23
11:30 a.m. to 1:00 p.m.
Where: Phoenix Country Club
2901 N. 7th Street
Phoenix AZ 85014

This is a luncheon event and a large attendance is expected. Those interested in attending should RSVP by
August 21 at www.amaphoenix.org.

About AMA Phoenix

Established in 1958, the Phoenix Chapter of the American Marketing Association has over 350 active members. AMA Phoenix provides ongoing professional development services, members-only programs and networking events to a diverse mix of marketing professionals. The Chapter also sponsors the annual Spectrum Awards held in May. To find out more about AMA Phoenix or upcoming events, please visit: www.amaphoenix.org.

For additional information, companies can call 1.800.BRODEUR or send an email to info@brodeur.com. Founded in 1985, Brodeur (www.brodeur.com) is a leading strategic communications group with offices and partners around the world. Brodeur specializes in public relations, marketing and corporate communications in sectors such as technology, finance, health care and consumer. Brodeur is a recent PR Week Agency of the Year, part of Omnicom Group Inc. (NYSE: OMC), and is headquartered in Boston, Mass.

Contact

Tracey Collins
Mirror Group Consulting
970.352.0888
traceyanncollins@gmail.com

Brodeur.com