Spend time with us and you’ll hear two words kicked around pretty frequently:

It’s a tag line/slogan/rallying cry/motto/mantra that we chose deliberately because it can be interpreted more than one way.

Taken one way, Open Possibilities reminds us not to approach our work with pre-conceived notions (even notions that are pre-conceived over years of experience), but to keep all ideas, all answers, all potential solutions on the table – all possibilities open – until they’ve been thoroughly explored. That’s the way to arrive at better ideas, fresher answers and more powerful solutions.

Open Possibilities also means staying open to the possibility that a great idea can come from anywhere: a passing conversation, a client, a client’s customer, a blog, a walk, a child, even a competitor. We must never close ourselves off from a possibility, whatever that possibility’s source.

Finally, Open Possibilities is literally a command. After all, it’s our job to open possibilities for our clients with new ways to communicate, new audiences to communicate with, new media to communicate through. If we’re not opening those possibilities, and helping our clients take advantage of them, then we’re just working like some plain old PR firm. And that’s a possibility nobody wants to open.