Our Work

Brodeur helps clients discover, create and shape their world. We help clients deal with market shifts, competitive threats, economic ups-and-downs and needy customers, employees and shareholders. The skills we’ve developed over two decades help us address the dynamics, speed and productivity of business. Just as important is the motivation of customers to buy, use and remain loyal to a product or service. We get that like no other firm.

We approach our client's business in three ways:

  1. Understand our client's customers, employees, market, competitors and opinion makers.
  2. Blend our strategic advice and programs with our clients’ other marketing communications efforts.
  3. Execute with speed, precision, innovation, and results.
In consumer technology, for example, Brodeur has been at the forefront of communicating some of the most important developments of the past decade.

1994

  • Windows makes the PC consumer friendly. IBM launches Aptiva brand and takes the lead in laptops with its innovative ThinkPad.
  • Brodeur forms the nation’s first communications practice dedicated to consumer technology; commissions pioneering consumer segmentation research – “TechStyles” to understand motivations, attitudes and behavior about technology.
  • Brodeur named #1 in Tech by Inside PR
1995

  • The World Wide Web takes off with Corporate America’s acceptance as a credible channel. Fidelity Investments launches one of the first consumer information web sites and changes the financial services industry.
  • Bar code technology provides a glimpse of the future of retailing. Symbol Technologies breaks into mainstream with “the store of the future.”
  • Brodeur named #1 in Tech by Inside PR
1996

  • Push technology forces a paradigm shift in the delivery of content over the Web. Two-way “channeling” becomes a reality with the launch of the PointCast Network.
  • Brodeur named #1 in Tech by Inside PR
1997

  • The Telecom Act of 1996 opens the door for new digital PCS services, threatening analog cellular. Sprint PCS becomes one of the first to launch all digital PCS as “the clear alternative to cellular.”
  • The launch of the DVD format creates opportunities for consumer electronics companies to replace the commodity VCR market. Philips jumps into the DVD market with one of the first models.
  • The Web becomes a real utility for consumers with services like Mapquest and Travelocity.
  • Technology meets the toy industry as MIT Media Lab and LEGO bring 10 years of research to the market with LEGO MINDSTORMS. Product becomes one of the hottest sellers in Christmas ’98 buying season.
  • Brodeur named #1 in Tech by Inside PR
1998

  • Digital Television promises to change the TV landscape with great picture quality and new services. Sixty city Harris/PBS road tour seeks to educate broadcasters and consumers about the coming revolution.
  • First ever CD Recorder makes music history. Philips pioneers new category and kicks off major marketing campaign.
  • Industry partnerships marry hardware with content. WebTV, EchoStar partner with Philips to bring new services to consumers.
  • Brodeur named #1 in Tech by Inside PR
1999

  • Two way e-mail functionality meets the PDA with the launch of the Blackberry by RIM. PR only campaign on Wall Street creates buzz and establishes a new category.
  • Thin is In – flat plasma screens make TV a fashion hit, and consumers get a glimpse of the digital Home of the Future. Saks Fifth Avenue marries technology, fashion and design; hosts first-ever event to bring consumers into the new millennium.
  • CD Recording gets hot. Philips celebrates the CD’s contribution to the 20th century with the “Millennium Mix.” Jumps to top position in audio category.
  • E-commerce takes off. 800.com becomes sizable threat to Best Buy and Circuit City in consumer electronics retailing.
2000

  • MP3 emerges on the music scene. “TWIRL” event demonstrates to consumers “The Way I Record Life.”
  • Online trading becomes red hot and Fidelity leapfrogs competition to number one position with launch of PowerStreet online brokerage.
  • RFID technology shows promise as Mastercard takes a lead to bring PayPass payment services to market.
  • PR Week Names Brodeur “Agency of the Year”
  • Brodeur earns CIPRA award for best campaign in Consumer Electronics category.
2001

  • MP3 devices market takes off. Motorola spin-off, iRock, grabs mind and market share.
  • Tech slump hits hard leading to consolidation – Mapquest bought by AOL; 800.com goes out of business when bricks and mortar retailers go online.
  • Transformation grips tech leaders. Philips’ global corporate strategy and messaging leads to lifestyle oriented “Connected Home” positioning.
  • Brodeur wins Silver Anvil Award for Integrated Marketing Communications, Consumer Services for Fidelity Investments.
2002

  • In wake of downturn, companies look to the future. Philips brings R&D out of the lab and into the home. Unveils global research project “HomeLab” and invites the world into the living room of the future.
  • Established tech leaders look to maintain relevance as thought leaders. Philips CEO tone with speeches at CES, CeBit, CEO2CEO conferences.
  • DVD hits the record button and gets small. Toshiba readies first DVD Recorder and creates category leadership with full line of red hot portable DVD players.
  • Digital TV buzz grows as new display technologies promise even higher resolution. Toshiba debuts world’s first 3-chip LCoS set.
2003

  • DVD and TiVO come together. Toshiba launches integrated media server to bring PVR functionality to DVD players.
  • Signs of recovery in technology drive consumers back to stores. “Toshiba in Your Life” event demonstrates growing trends in home entertainment.
  • Wireless technologies invade home, work and play. IBM unveils the “Retail Store of the Future” – designed to show how consumers will interact with the future of retailing including smart shopping carts and wireless payment technologies.
2004

  • Clash of the Titans. PC vs. CE drives new strategic partnerships. Brodeur brokers strategic partnership between Toshiba and premium furniture maker to market an integrated line of home theaters.
  • DLP heats up the DTV market. Toshiba and Texas Instruments partner to introduce full line of microdisplays.