Brodeur Partners releases new study: “Making Infrastructure Relevant Again”
Brodeur Partners, announced the results of a new study, ”Making Infrastructure Relevant Again” which looks at voters’ sense of urgency toward the nation’s aging infrastructure. Among other things, the study revealed that voters give high marks to the current state of the nation’s infrastructure, yet they acknowledge improvements to health, safety and security weigh more heavily than job creation. “Pundits may agree that improving our nation’s infrastructure would be a perfect way for Washington to display rare bipartisanship and create […]
Moving from traditional consumer thinking to “tribes” of shared experiences
Understanding “tribe” behavior is key to the creation and execution of marketing and branding programs. Download a free copy of our ebook “Connecting With Your Customers By Understanding The Tribes They Belong To.”
Communications Game-Changer: Millennial-Led ‘Tribes’ Emerge as Social-Experience Sharers
Check out our latest Relevance Feature in Bulldog Reporter!
Study: How Different Generations Join Online Tribes
Check out our latest feature in PR Week!
‘Tribes’ change the game for marketers
Brodeur Partners reveals relevance drivers for formation and composition of new consumer communities BOSTON, Dec. 14, 2016 – Shared experiences – more than interests, geographies or professions – spur the formation of modern-day communities, or tribes. And optimistic millennials, often fueled by social networks, are quickest to join tribes, likely to make themselves resilient in this anxious era. These are two of the key findings in Brodeur Partners’ new research on tribes, part of the firm’s ongoing exploration into relevance. […]