PR News Insider: How Communicators Can Make Un-Sexy Issues Relevant
There are many issues we face as a country that our elected officials find hard to tackle. Often they choose to ignore them. Eventually the issues become either so mundane they don’t seem to merit consideration or so large to the point of being overwhelming. Getting citizens motivated to take action on such issues, which sometimes is the job of communicators, can seem daunting. Infrastructure is a good example. Many people seem to agree that our infrastructure is in need of […]
Brodeur Partners releases new study: “Making Infrastructure Relevant Again”
Brodeur Partners, announced the results of a new study, ”Making Infrastructure Relevant Again” which looks at voters’ sense of urgency toward the nation’s aging infrastructure. Among other things, the study revealed that voters give high marks to the current state of the nation’s infrastructure, yet they acknowledge improvements to health, safety and security weigh more heavily than job creation. “Pundits may agree that improving our nation’s infrastructure would be a perfect way for Washington to display rare bipartisanship and create […]
Moving from traditional consumer thinking to “tribes” of shared experiences
Understanding “tribe” behavior is key to the creation and execution of marketing and branding programs. Download a free copy of our ebook “Connecting With Your Customers By Understanding The Tribes They Belong To.”
Communications Game-Changer: Millennial-Led ‘Tribes’ Emerge as Social-Experience Sharers
Check out our latest Relevance Feature in Bulldog Reporter!
Study: How Different Generations Join Online Tribes
Check out our latest feature in PR Week!