As society becomes increasingly mobile, our appetite for full “information meals” – like the 6:00 news – is diminishing. We‘re learning to subsist on a continuous menu of information “snacks” that we nibble throughout the day. Couple our changing media appetite with the rapid market penetration of the smartphone and we’re talking about a Mobility Revolution.

This fundamental change in how we consume information is altering the media business, the PR business and, in fact, just about every business that needs to communicate a brand message to an audience in order to keep the doors open and the lights on.

In other words, every business.

That's why Brodeur Partners has created a specialized practice to help our clients take maximum advantage of “the third screen,” that little screen on phones that people are beginning to stare at almost as often as their first two screens: the TV and the PC. It’s going to take the best creative thinking to generate content people really want and need on their mobile devices. And Brodeur Partners' Mobility Practice is committed to putting that expertise at our clients’ disposal.

In the not-so-distant future, we’re all going to look back in amazement at what life was like when we couldn’t keep completely connected to the world from our smartphones. The organizations that have a hand in actually shaping that future, rather than being swept along into it, are the organizations that will be the winners in the Mobility Revolution. The Brodeur Partners Mobility Practice exists to ensure that our clients are on the right side of that revolution.