Insurance Company Gains Global Visibility Through Thought Leadership

A global mutual insurance company established nearly two centuries ago tapped us to develop and execute PR strategies that would establish thought leadership in the industry, raise executive visibility and become fronter facing to c-suite executives through top-tier business media.

The company’s capital, scientific research capability and engineering expertise are solely dedicated to property risk management and the resilience of its client-owners. We leveraged these differentiators to execute a strategic and proactive thought leadership platform around the company’s resilience corporate narrative, highlighting the unique expertise and insight of each executive.

The results: More than 50 stories secured in top-tier business media including Bloomberg, The Wall Street Journal, Reuters, CNBC, Fortune, Forbes and U.S. News & World Report. We also secured 25 media briefings and executive interviews with top industry influencers resulting in feature stories in The Wall Street Journal, Forbes, CNBC, Fast Company and Chief Executive. And we’ve only just gotten started.