Event
Offshoring: Which Shore is the Right Shore?
Join leading business expert Michael Treacy of GEN3 Partners (background below) and Brodeur Worldwide for a free breakfast seminar on Thursday, May 27, 2004, 8:30-10:30 a.m. at The Harvard Club in Boston.
Hear Michael Treacy address your concerns, including:
- Is Offshoring killing huge numbers of U.S. jobs?
- Is Offshoring a choice of greedy companies to fatten profits?
- Can the U.S. keep its edge on innovation?
- Is Offshoring weakening our national competitiveness?
Dispel the myths and learn from an expert how profits, innovation, and even your company's reputation play into the mix. Learn what the future may hold.
Sign up today by contacting Olga Papatsoris (opapatsoris@brodeur.com or 617-587-2813). Respond now. Seating is limited.
About the speaker:
Michael Treacy has been helping companies achieve market leadership for more than 25 years.
Mr. Treacy’s distinguished career has transformed businesses around the world by aiding senior management with their greatest strategic challenges. His first book, The Discipline of Market Leaders, was a New York Times bestseller; it outlines the principles of leadership in a competitive marketplace - focusing on an unmatched customer value proposition delivered through a unique operating model design. Many companies – large and small – have adopted these principles to drive their own business strategies and build competitive advantage.
Mr. Treacy’s new book, Double Digit Growth, presents a common sense approach for achieving superior profitable growth. It is based on his last eight years of research and consulting with companies of all sizes. It introduces the Growth Portfolio, a concept that is sure to become as widely adopted as his earlier work on customer value leadership. The Growth Portfolio decomposes the problem of growth into five distinct disciplines, each with its own opportunities and managerial challenges. The book discusses each growth discipline and the strategies for managing a collection of growth opportunities. Case examples detail the successes and failures of scores of companies as they manage through turbulent markets and apply the concepts detailed in this book.
Mr. Treacy is currently the Chief Strategist of GEN3 Partners (www.gen3partners.com), an R&D services firm based in Boston and St. Petersburg, Russia, dedicated to helping companies overcome key barriers to developing and commercializing product innovations. Prior to GEN3, Mr. Treacy founded and led a strategy consulting firm that served leading companies in telecommunications, industrial products, financial services, transportation and retailing. He has served as a Board member for several leveraged buyouts and new ventures.
Mr. Treacy was formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology. He received an engineering degree from The University of Toronto and his Ph.D. from MIT.
For additional information, companies can call 1.800.BRODEUR or send an email to info@brodeur.com. Founded in 1985, Brodeur (www.brodeur.com) is a leading strategic communications group with offices and partners around the world. Brodeur specializes in public relations, marketing and corporate communications in sectors such as technology, finance, health care and consumer. Brodeur is a recent PR Week Agency of the Year, part of Omnicom Group Inc. (NYSE: OMC), and is headquartered in Boston, Mass.
Contact
Carla Del Bove
Brodeur
617.587.2832
cdelbove@brodeur.com
Ray Thomas
Brodeur
617.587.2884
rthomas@brodeur.com