BlackBerry: A buzz in the pocket beats a bug in the ear
The Slap on the Forehead:
For more than a decade Brodeur Partners has been helping spread the gospel of mobility for our client Research In Motion. It wasn’t long before we asked ourselves, “Why hasn’t the PR industry embraced this potent, ubiquitous new medium?” Immediately after that, we asked ourselves a second and more important question “Why haven’t we?”
For more than a decade Brodeur Partners has been helping spread the gospel of mobility for our client Research In Motion. It wasn’t long before we asked ourselves, “Why hasn’t the PR industry embraced this potent, ubiquitous new medium?” Immediately after that, we asked ourselves a second and more important question “Why haven’t we?”
The Kick in the Pants:
We examined how business journalists use their mobile devices and learned that many of them would readily welcome relevant, targeted communications about the people, companies, and issues they report on.
We examined how business journalists use their mobile devices and learned that many of them would readily welcome relevant, targeted communications about the people, companies, and issues they report on.
The Cherry on the Sundae:
Brodeur Partners has built an exclusive suite of mobile services - from text messaging alerts to keep a widely dispersed team on message, even when that message is changing second by second, to location based services that guide reporters to events to mobile video and more. We’re constantly experimenting and looking for new ways to help our clients put their messages instantly into important audiences’ pockets.
Brodeur Partners has built an exclusive suite of mobile services - from text messaging alerts to keep a widely dispersed team on message, even when that message is changing second by second, to location based services that guide reporters to events to mobile video and more. We’re constantly experimenting and looking for new ways to help our clients put their messages instantly into important audiences’ pockets.